After the excitement of the 2017 Excellence in Journalism conference had wound down, EIJ News Interns embarked on one final assignment–digging through the data.
Twitter Analytics show the EIJ Twitter account produced over 51,000 Tweet impressions and 3,400 profile visits during the 2017 conference.
The EIJ News interns tap-tap-tapped their fingers through many live-Tweeting sessions on the EIJ Twitter account to crank out a total of 176 tweets during the conference. Their efforts produced over 51,200 Tweet impressions, an increase of more than 3,700 percent compared to the previous month, according to Twitter analytics.
The EIJ News Twitter account received 3,400 profile visits, an increase of over 500 percent from the previous month. Additionally, the Twitter account welcomed almost 150 new followers and just over 120 mentions from engaged users.
Twitter users tweeted using #EIJ17 at least 11,600 times between Sept. 5-11.
The 10 EIJ News interns produced 43 stories in just four short days. Stories covered topics ranging from conference sessions, events and attendees to pressing issues like DACA and Hurricanes Harvey and Irma.
Page views on the EIJ News website peaked on Sept. 9. Over the duration of the conference, it experienced a total of 1,300 page views from 685 individual users.
Many users (37 percent) came directly to the EIJ News website while others (18 percent) wandered to the site via Twitter and close to 14 percent through the EIJ News Facebook. 13 percent found their way to the page organically through a Google search.
Tagged under: Google Analytics, Twitter analytics, data, live-Tweeting