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April 20th, 2024 • 2023 Region 11 Conference: Honolulu
What to Know About Working in and Reading Community News.

BOSTON – News deserts across the country are a result of dissolved local newspapers and almost nonexistent funding for small town journalists. Without access to coverage of town issues and happenings, the community that lives within could not be further away from its own issues.The

April 20th, 2024 • 2024 Region 1 Conference: Boston
How to Build a Brand

BOSTON — There are thousands of publications covering many different types of news. Print, websites, social media, daily columns, the only way journalists avoid being lost in the jungle of information is with branding.Matt Shearer of WBZ NewsRadio, pioneered the TikTok account for the station, creating a brand that allowed a 102-year old news radio station to be turned into something that a generation which has never listened to AM radio can enjoy.

April 19th, 2024 • 2024 Region 1 Conference: Boston
Aspiring Journalists Receive Tips on Getting That First Job

BOSTON — For young people entering the workforce today, the job search can be daunting, especially in journalism and media fields. The SPJ New England 2024 Conference kicked off with a conversation to ease the nerves and educate young professionals beginning their careers with a “How to Get a Job” panel.